Seasonal giving

Posted on March 8th, 2010 by Veronique Jochum in Other news
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The Centre for Charitable Giving and Philanthropy has just released new research on how levels of giving are affected by seasonal factors. An analysis of the National Expenditure and Food Survey shows that:

  • “the average weekly value of donations follows a slightly U-shaped trend across the year, varying considerably by quarter;
  • lowest levels of giving are found in the summer months, when average weekly donating is down by 11% compared to the autumn and winter quarters;
  • the higher amounts observed in the earlier part of the year are due mainly to gifts from wealthier households, and may be related to the end of the tax year in March/April;
  • low-income households are particularly generous towards the end of the year and Christmas”.

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