Posted on March 7th, 2011 by Diane Warburton in Other news
Tagged as: behaviour change
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Involve has published a briefing drawing on a House of Lords round table event to consider influencing public behaviour towards sustainability through three new approaches to behaviour change: social marketing (‘nudge’), deliberative engagement (‘think’) and legislation (‘shove’). The briefing and the round table were produced in partnership with the DEA (Development Education Association) as part of their Global Learning Charter programme. Although aimed primarily at sustainable development practitioners, the briefing could also be of interest to wider audiences interested in behaviour change through public engagement. The briefing concludes that the most effective approaches to public engagement in tackling climate change would be through a mix of these three approaches.

The Pathways project has a quite different perspective on supporting participation, towards sustainability and beyond. The project focus is not on individuals changing but on providing better opportunities for individuals, based on learning from the research. The target audience for the findings of the Pathways research is those willing and able to take action (by participating or providing opportunities for participation), rather than targeting through psychological profiling or segmentation. And the project focuses on enabling people to define what they see as appropriate actions, rather than suggesting what is the right thing to do. Nudge, think or shove? Shifting values and attitudes towards sustainability raises all these and more challenging questions that can very usefully feed into future thinking about participation.

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